This housing type requires development at higher densities than single family projects and it is important to create an architectural scale and style that reflects the community while not losing the identity of the individual. Integration of interior and exterior public spaces provides important opportunities for social interaction and enriches the experiences of the residents. Multi-family projects often require the architect to create a design that establishes a unique “marketing image” for sales purposes. This requires the designer to have a broad understanding of the economic, demographic and sales targets established by the developer.